Peacock (PK)
Play of the Day
Peacock: PK
Definition
PARADE ABOUT. The unsolicited parading by a player of a novelty to generate attention in a marketplace.
Peacock Tacos
Immigration activist group Reform Immigration for America's delivering of 400 tacos to the East Haven mayor is a playful Peacock in action. Designed to call attention to the mayor, the Peacock's intended effect lets the activist group bridge to a more damning play, a Call Out on the mayor for his perceived anti-Hispanic comments.
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Plays for the Presidency
Want to know the moves and counter-moves of the 2012 Presidential candidates? Economist have game theory. Chemists have the periodic table. So why not politicos?
Clients and Partners
You run plays. Plays are run on you. In business, it's what Pepsi does to thwart Coke, and vice versa. In politics, it's what White House strategists do to propel an agenda and win elections. In pop culture, it's what Oprah Winfrey does to build her personal brand and seduce her public audience.
They are Playmakers, and so are you — advancing ideas, seeding marketplace discussions, positioning products, de-positioning competitors, embracing allies, and moving your programs forward.
Chemists have the periodic table of elements. Economists have game theory. Those whose work centers on strategy, positioning, and influence have no framework. That is, until now.
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Pepsi Challenge (pdf) |
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