Crowd
Crowd
Crowd: CW
Definition
JOIN IN. The attempt by a player to match or adopt another player's position in a marketplace or to affiliate with a trend, idea or issue.
Why [Insert Nationality] Parents Best
February 6, 2012
On the heels of "Tiger Mom," yet another "national" parenting book is set to be published. Called "Bringing Up Bébé," author Pamela Druckerman espouses the superior way in which the French rear their children. (bit.ly/wRDiBb)
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Crowd
Crowd: CW
Definition
JOIN IN. The attempt by a player to match or adopt another player's position in a marketplace or to affiliate with a trend, idea or issue.
Obama Cozies Up to Occupy Wall St. Crowd
October 17, 2011
The White House continued its embrace of the Occupy Wall Street protests on Sunday, using the strongest terms yet to differentiate the vast majority of Americans from the wealthy by invoking "99%" to differentiate the vast majority of Americans from the wealthy. (read.bi/nhbfcu)
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Crowd
Crowd: CW
Definition
JOIN IN. The attempt by a player to match or adopt another player's position in a marketplace or to affiliate with a trend, idea or issue.
ExxonMobil Catching Up in Gulf
June 9, 2011
Having played second-fiddle to Chevron and BP in the Gulf of Mexico for years, ExxonMobil, with the announcement of major oil discoveries, plans to close the production and perception gap between it and its rivals. (bit.ly/iuVFzc)
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Crowd
Crowd: CW
Definition
JOIN IN. The attempt by a player to match or adopt another player's position in a marketplace or to affiliate with a trend, idea or issue.
Crowds in Egypt 'Crowd' Tunisia's Lead
January 26, 2011
On the heels of protests that toppled Tunisia's dictator, police in Egypt are clashing with anti-government protesters demanding reform in the Arab world's most populous country.
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Crowd
Crowd: CW
Definition
JOIN IN. The attempt by a player to match or adopt another player's position in a marketplace or to affiliate with a trend, idea or issue.
Two's a Crowd?
December 13, 2010
The former deputy to WikiLeaks founder Julian Assange plans to launch 'Openleaks,' saying his site will be more transparent than the original.
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Crowd
Crowd: CW
Definition
JOIN IN. The attempt by a player to match or adopt another player's position in a marketplace or to affiliate with a trend, idea or issue.
A Crowded Right
October 28, 2010
Hoping to garner momentum from the U.S. Tea Party movement, Israel's right wing has started its own Tea Party to advance pro-settler issues.
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Crowd
Crowd: CW
Definition
JOIN IN. The attempt by a player to match or adopt another player's position in a marketplace or to affiliate with a trend, idea or issue.
Peacock
Peacock: PK
Definition
PARADE ABOUT. The unsolicited parading by a player of a novelty to generate attention in a marketplace.
Expert Playmaking at Comedy Central
A Two-Part Play Sets the Stage for Success
September 17, 2010
Sensing an opportunity to ride a popular wave (i.e., Crowd a trend) Comedy Central's Jon Stewart and Steven Colbert are hosting dueling rallies this Oct. 30 on the National Mall to capitalize (and spoof) on Glenn Beck's "Restoring Honor" rally.
Stewart's event, called the "Rally to Restore Sanity" is meant to appeal to moderates, with the motto, "Take it down a notch, America." Meanwhile, Colbert's rally, meant to counter Stewart's and appeal to extremists, is aptly named, "The March to Keep Fear Alive."
The combined effects of the two rallies -- and the humorous and shameless promotion of them -- is a Peacock (i.e., a stunt). Taken together, the Crowd + Peacock makes for great publicity, as the Crowd play capitalizes on what's already popular and the Peacock presents it in a way that's novel--a certain combination for success.
Posted by: John Koval
Photo Credit: Comedy Central
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Crowd
Crowd: CW
Definition
JOIN IN. The attempt by a player to match or adopt another player's position in a marketplace or to affiliate with a trend, idea or issue.
Stewart & Colbert Crowd Beck
September 17, 2010
Comedy Central's "news" hosts Jon Stewart and Steven Colbert are holding a "Rally to Restore Sanity" on the National Mall, on the heels of Glenn Beck's "Rally to Restore Honor."
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