Washington Post columnist Dana Milbank countered demands that he apologize for his Valentine's Day "Chimichanga reference" with an unconventional Preempt.  Said the famously wry pundit to stay on the offense: To those demanding my apology, I say: That’s nacho place. I flauta your demands. In the chimichanga wars, I will taco no prisoners — and that’s for churro.

The Gingrich campaign is slowly introducing the public to Callista Gingrich.  The campaign will be listening closely to feedback from her presence on the trail.  (wapo.st/zVypdF)

Whether by accident or by design, Google is benefitting from media attention and public inquiry as it responds to rumors about the opening of its first store.  Google's Trial Balloon, whether accidental or deliberate, should result in feedback and reactions that the company can use to its advantage.  (on.mash.to/w0fu1Y)

Special thanks to GW graduate student Katie Zoller, a member of the Elements of Influence political strategy course, for today's Play of the Day submission.